Dunzo: The Rise, The Fall & The Possible Rebirth
Dunzo, the superhero of hyperlocal services, has been on a rollercoaster lately, and the plot thickens!
So what’s happening?
🔍 First, its auditor, Deloitte, raised concerns about its financial viability sounding the bankruptcy alarm & claiming more liabilities than assets. But hold on, Dunzo flipped the script, pledging “corporate-level profitability” in 12 months!
📲 In 2015, Kabeer Biswas birthed the idea, and soon enough, “Dunzo it” became a Bengaluru anthem.
🎉 Fast forward to 2023, Dunzo faced a crossroads, shifting from the pick-up-and-drop charm to diving into the grocery delivery whirlpool.
But the catch? Enter the dark stores era, backed by Reliance’s whopping ₹1,500 crores. 🤑
However, the cost per task (CPT) soared, leaving Dunzo bleeding ₹1,800 crores in FY23. 🤕
🥊 Zepto, Swiggy, Zomato, and BigBasket joined the grocery delivery bash, and Dunzo responded with discounts galore and IPL advertising.
💸 Spoiler alert: unsustainable!
Now, Dunzo’s back at it, scrapping dark stores, layoffs — aiming for a leaner team, and a fresh B2B focus — Dunzo Merchant Services. 📦
❗ Who’s got it right? Deloitte’s FY23 forecast or Dunzo’s comeback narrative? Only time will tell!
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